McCrindle Research: Know the Times
is evident that we are living in times of great change – not just
technologically but also demographically, economically and socially. Organisational leaders are increasingly
seeing the importance of business intelligence and social analysis in driving
growth. To increase sales, a deeper
understanding of customers is imperative, to develop product innovations, an
understanding of the changing trends and expectations is required, and to drive
productivity, analysis of staff and their motivations is essential.
just a few years, McCrindle Research has established a reputation for
conducting relevant, world class and cost-effective research and importantly,
communicating the insights in innovative, useable ways.
clients include some of our region’s largest multinationals, some of the
nation’s best known brands, many government organisations and agencies, and
some of Australia’s most recognised not for profits.
have run demographic studies for numerous local, state and national government
organisations, generational reports for some of Australia’s largest employers,
customer research for leading entertainment brands and social analysis for many
profession is designing and deploying best practice research. Our expertise is analysing findings to
communicate insights and strategies. Our
passion is empowering organisations to thrive in changing times. It’s no longer enough just to observe the changes,
businesses today need to know the times.