SEO for your website

By: Ballard Communications - No Strings Marketing  06-Jul-2011
Keywords: Marketing, Internet Marketing, Seo

The purpose of optimising your website is to rank well and appear in search results, preferably on the first page in Google and as high up on the page as possible appearing “organically”.
 
Websites that appear organically mean, Google has selected it to appear because your website is a good match (or the best match) to the keyword being searched.
 
You can appear at the top of the search results “non organically” by using Google PPC which is paid advertising and displays as a “sponsored listing”. This is a good online marketing tactic depending on your budget and value per client, and so measuring and monitoring results is extremely important. However, some keywords are competitive and the CPC (cost per click) may be high and your CPL (cost per lead) may also be high. This is why SEO is so important as it can generate traffic based on relevance and authority and not by bidding. SEO and PPC are very powerful together and you may be able to reduce your CPL by investing in SEO.
 
With SEO you are optimising particular keywords that are relevant to your business and it is very important to invest time and resources in SEO otherwise your website may have less authority over those of your competitors. To find out more about SEO and how it can bring new leads into your business call Emma Ballard on 0434 899 077.

Keywords: E Marketing, Freelance Marketing, Internet Development, Internet Marketing, Marketing, Marketing & Planning, Marketing Consultants, Online Marketing Strategy, Pay Per Click, Search Engine Marketing, Search Engine Optimisation, Search Engine Optimization, Seo, Web Designer, Website Development

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