Everything starts with CONTENT.
Content comes FIRST. It is
content that creates the themes of design. It is content that determines
what functionality or technology will work best to engage customers,
and deliver your message. Content development therefore becomes a more
Strategic, Customer-Focused, and Structured process.
produce content that has PURPOSE. We help companies develop an
effective Content Strategy that establishes a CENTRAL THEME - unifying
all elements to deliver a consistent message, and fulfill common goals.
The Content Strategy serves as a GUIDING FORCE to move forward, and a
BENCHMARK for review and refinement. The strategy includes:
1. Determining CONTENT GOALS, and aligning them with your overall marketing and business objectives.
Planning for an AUDIT of all existing content elements: text, images,
graphics, ads, animations, movies, audio, interactive applications, plus
all other online and offline content.
3. Clearly DEFINING the
TARGET MARKET. This will guide and focus research on the needs and
preferences of your prospects and customers - a key part of the process.
4. Analysing content form COMPETITION.
Conducting personal interviews with senior management and staff - to
find out the culture, motivations, ideals, and personalities that make
up the company. This tells the UNIQUE company story that will translate
to unique online and offline content - building a central theme or
company personality to unify all content elements.
6. Creating the
CONTENT DEVELOPMENT PLAN - includes the best CONTENT TYPES to use,
resources and people needed, market research strategies, plus timelines
and budgets for content development and implementation.
Building a HOLISTIC & ENGAGING USER EXPERIENCE - Determining the
best way to integrate all elements (content, design, and functionality)
to effectively communicate and connect with customers, and achieve
8. Planning ways to track and measure CONTENT PERFORMANCE.