Content Strategist

By: Productive Synergy  14-Mar-2011
Keywords: Online Marketing, Website Content, Web Content

Everything starts with CONTENT.

Content comes FIRST. It is content that creates the themes of design. It is content that determines what functionality or technology will work best to engage customers, and deliver your message. Content development therefore becomes a more Strategic, Customer-Focused, and Structured process.

We produce content that has PURPOSE. We help companies develop an effective Content Strategy that establishes a CENTRAL THEME - unifying all elements to deliver a consistent message, and fulfill common goals. The Content Strategy serves as a GUIDING FORCE to move forward, and a BENCHMARK for review and refinement. The strategy includes:

1. Determining CONTENT GOALS, and aligning them with your overall marketing and business objectives.

2. Planning for an AUDIT of all existing content elements: text, images, graphics, ads, animations, movies, audio, interactive applications, plus all other online and offline content.

3. Clearly DEFINING the TARGET MARKET. This will guide and focus research on the needs and preferences of your prospects and customers - a key part of the process.

4. Analysing content form COMPETITION.

5. Conducting personal interviews with senior management and staff - to find out the culture, motivations, ideals, and personalities that make up the company. This tells the UNIQUE company story that will translate to unique online and offline content - building a central theme or company personality to unify all content elements.

6. Creating the CONTENT DEVELOPMENT PLAN - includes the best CONTENT TYPES to use, resources and people needed, market research strategies, plus timelines and budgets for content development and implementation.

7. Building a HOLISTIC & ENGAGING USER EXPERIENCE - Determining the best way to integrate all elements (content, design, and functionality) to effectively communicate and connect with customers, and achieve objectives.

8. Planning ways to track and measure CONTENT PERFORMANCE.

Keywords: Content Developer, Content Projects, Online Marketing, Online Producer, Web Content, Website Content,

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