Seo, Search Engine Optimisation, Search Engine
The objective of our digital marketing lead generation services is to establish, or optimise, an online lead generation pipeline, based around your website, driving a consistent and predictable stream of ideal customers and clients to your site. We use a proven methodology that allows you to systematise and automate the process of generating leads in your business. Each client engagement covers the 7 critical steps in the lead generation process:
1. Understand you, your desired outcome and your market
2. Analyse your current online lead generation strategy and conversion process
3. Define KPIs to establish a baseline for improvement
4. Re-engineer your lead generation funnel to convert fresh leads into committed buyers
5. Deploy and optimise traffic generation campaigns, landing pages and lead nurturing systems
6. Integrate appropriate lead management processes, so you convert more leads into sales
7. Expand your reach and impact with fresh traffic sources
We use the most suitable traffic generating sources and strategies for your website and your business. These include;
Search Engine Optimisation: Search Engine Optimisation is the process of setting up business websites to get improved organic or free listings on the main search engines. Or approach involves on-site development and content manipulation, creating a 'social media link wheel' and combining this with a careful strategy of link building. Over time, the website is guaranteed to move into higher rankings on Google, Yahoo and Bing.
Pay per Click Advertising: Pay per Click, or PPC advertising is the fastest way to get good quality traffic to a website. Motive Marketing uses Google Analytics, AdWords Bidding software and click to call tracking to get the very best results -with transparent management fees on all our PPC campaigns we get the very best returns while controlling your costs. We use:
Google Adwords: Search engine advertising on Google is a relatively fast and reliable way to get clients to your website. Yahoo and Bing search engine advertising can be up to 70% cheaper than on Google but the available volume is a lot smaller
PPC Display advertising may come in the form of small text ads, picture images or video content. Display advertising operates on major publisher’s sites and on the Google content network.
Social Media Advertising including Facebook, LinkedIn and Twitter
Email Marketing: we offer a variety of email marketing services and options, all of which are targeted and non-incentivised.They include:Display Advertising, Newsletter advertisements, and eDirect Mail (EDM).
Co-registration leads: Our co-registration network includes trusted publisher websites and owned and operated websites. We offer clients the opportunity to have an integrated message about their products and services during the registration path a user must go through while signing up to a particular site.Co-registration leads can be delivered in real time to your CRM database, call centre or sales representative, and we offer a range of targeting options including daily budget caps, gender, age and demographic targeting giving you complete control over your lead quality options.
, Email Marketing
, Google Adword
, Marketing Strategy
, Online Advertising
, Search Engine
, Search Engine Optimisation
, Search Engine Optimization
, Website Marketing