Customer Aquisition

By: Motive Marketing  09-Jan-2013
Keywords: Business Development, Strategic Planning, Marketing Strategy

Motive Marketing assists start-up and established companies in building their customer acquisition and retention strategies by; identifying the best target market niche or segment for your product or service; developing the right marketing programs; developing communications for attracting profitable customers; developing customer referral programmes; creating customer loyalty and customer incentive systems; and putting in place the processes and people you need to have a productive and cost-effective marketing team. Here’s our approach; 1. Situation Analysis: Evaluate your existing approach to customer acquisition and retention including; calculating current cost per lead, cost per new customer, the current customer lifetime value and current return on your marketing and advertising investment. 2. Market Segmentation & Niche Identification: First we analyse your market and identify the most promising market segments. We then look at your product and/or service attributes and identify your unique market niche. 3. Campaign Development: create a robust marketing plan, develop a marketing budget, and create appropriate creative executions, ready for implementation. 4. Retention Marketing: Plan a dynamic ongoing customer retention strategy, using personalised communications to increase the lifetime value of your customer base. 5. Referral Marketing & Loyalty Programs: Analyse your customer segments; plan a customer retention strategy; recommend programs to reward your customers, keep them buying and stimulate referrals.

Keywords: Business Development, Direct Marketing, Marketing & Communications, Marketing Communications, Marketing Consultant, Marketing Plans, Marketing Strategy, Outsourced Marketing, Strategic Planning

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