Set Up Phase

By: Garnish Marketing  09-Dec-2011
Keywords: Website Development, Directory Listings

Once your plan is complete there will be an element of setting up to complete before we can move onto the design phase and ongoing marketing phase. It is important to have all of your templates, profiles and directory listings set up before you move forwards. 

Website development - quotes and functionality

Your website should be smart, easy to use, simple to understand, not too cluttered, keyword rich and attractive to look at. We will work with you to see if your existing website needs re vamping or if you are developing a new website - that you are planning the website with everything you need from day one. We work with website designers (our recommended ones or someone you choose) to develop a site that really works for your business and increases your sales. 

SEO and PPC campaigns

Once you have a website that is not the end of it - you now need to make sure that the copy is keyword rich, your website is optimised, you have a link building plan and if necessary, that you have a Google adwords campaign set up or some other form of getting sponsored links to your site to build its profile. We work with Matter Solutions to ensure that this is set up properly for you so within a few months your website organically gets to page one of Google without paying expensive fees to Google for continued ad words campaigns.

Social Media profiles set up

Social media - like it or not is here to stay, having a profile online is a great way to get people to like your business and find out more about what you. We offer a service where we will write your social media updates on your behalf. We work out your yearly social media plan and stick to it. 

Affiliate Strategy created

Having other companies work to promote your business on your behalf is a great way to build respect and a database. We can work on this idea and make suggestions on whom could potentially be your affiliates

Sales Kit developed

Keywords: Directory Listings, Website Development

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Design Phase

At Garnish Marketing we have a dedicated design team who look after all of our design work from the smallest postcard right up to building signage and anything else required. If you decide to do a trade show we will develop your stand area to suit the size and style. We will obtain all quotes and manage design and creation of any merchandise required. We can design and print labels of any shape and size and manage all print jobs.



You need to know who your competitors are, what they are doing to take some of the market share, what your target market responds to and is actively looking at, and then you need to know what avenues are available for you to use within your marketing campaign so you choose the right methods to market your business effectively.



Knowing how much you have to spend each month is vital, once you have the figure - we can work out cost of your overheads and then work out the benchmarks and targets you need to hit to achieve your financial goals. Once we have all of the research completed we will develop the marketing strategy document which not only has a copy of the action plan in it, it has the benchmarks and financial forecast in it as well.


Continuous Marketing

As you develop and launch new products or special offers we will work the launch into the campaign. We will continually think up new and innovative campaigns to help to promote your business. We will run and manage your advertising campaigns so you never miss a deadline again. We will manage your social media profiles on a daily or weekly basis for you. We are able to write regular press releases to promote your business.



We will assist with conceptual work, complete design and management of campaigns and all marketing material and marketing tools as well as research, reporting and strategy conception for your sales processes. Our aim is to ensure that your company is talking to the right target market in the right way, on time and to budget in order to increase your public profile and your bottom line.



We will contact the database by phone to find out who is the best person to talk to at that company. We will build databases specific to your target market of a minimum of 100 companies per month. Networking and functions on behalf of your company as your BDM. We will also attend face to face appointments where necessary. This is based on 100 calls per month minimums. 25 calls a week – allowing 3 mins per call.