By: Garnish Marketing  09-Dec-2011
Keywords: Advertising, Marketing, Surveys

Research is vital to the success of your marketing campaigns. You need to know who your competitors are, what they are doing to take some of the market share, what your target market responds to and is actively looking at, and then you need to know what avenues are available for you to use within your marketing campaign so you choose the right methods to market your business effectively.

Competitor Research

Knowing who your competitor is vital to the success of any marketing campaign. We research your top 5 competitors; we look at their marketing campaigns, what they do well, what they do badly and what you can mimic.   

Target Market Research

It is important to define your target market/s (you may have more than one). By defining these groups we are then able to build campaigns that target these groups specifically. The broad brush approach just doesn't work. Refine, niche and promote. We will investigate what the people in these groups do, where they go, what they read, how they travel and report back to you. 

Advertising Research

Knowing where to advertise and what advertising options you have is important. Some of the advertising you are doing may not be yielding results and there may be a good reason for this, we will research the avenues you could take and report back with costs and media kits for later discussion at the Marketing planning stage. 

Keyword Research

Keywords help your website to be found, we will work out what keywords your competitors use, which ones you should use and provide you with a report of suggested keywords and key phrases to use in the web copy and within your Google adwords campaigns. 

Website Analysis 

Your competitor’s websites are what is stopping your website from getting hits, if they are taking the lion share we need to find out why. We will look at your website and compare it to your top 5 competitors. We look for the functionality of website, ease of navigation, use of keyword rich copy, use of meta tags and descriptions, call to action, and ease of how to contact you. 

Online Directories

You need to ensure your business is listed in all of the well respected online directories and in some of the specialised ones for your industry. We will locate the directories and give you a report of which ones we feel you should be in and what you need to say on each one. We will also look at some good and relevant paid directories and add them to the Marketing Plan for consideration before finalizing the plan for action. 

Networking opportunities

Networking works, we will locate all of the opportunities that exist near you and send you a list with costs to join and how often they meet. 


Exhibiting at Trade shows can be worthwhile of you go to the right ones, that are well organised and you follow up every single lead afterwards. We will compile a list of tradeshows worth considering in your marketing campaign. 


TV works for some small businesses, regional TV can be great if done properly. We can develop a list of TV stations you could appear on and find out the rates to advertise. 


Radio is great for small business, both community and commercial radio can have a positive impact on your business. We can compile a list of stations to consider and get some quotes for a specific campaign and duration. 

What your Sales Team need 

Your sales Team will need very specific items to be able to get the potential client excited. These may include things like forms, marketing material, spec sheets and samples. We will work with your sales team and even go out on one sales meeting with them to identify the areas that need to be improved and how we can make it happen on a marketing level. 

Customer Surveys

Your existing loyal customers buy from you for a very good reason, its important to know why they keep coming back so we do not change it and we keep doing it - only better. We will survey your top 10 customers and ask them for their feedback then report back to you with our recommendations for ongoing sales and marketing support. 

Keywords: Advertising, Competitor Research, Marketing, Marketing Campaign, Surveys

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Other products and services from Garnish Marketing


Design Phase

At Garnish Marketing we have a dedicated design team who look after all of our design work from the smallest postcard right up to building signage and anything else required. If you decide to do a trade show we will develop your stand area to suit the size and style. We will obtain all quotes and manage design and creation of any merchandise required. We can design and print labels of any shape and size and manage all print jobs.


Set Up Phase

Social media - like it or not is here to stay, having a profile online is a great way to get people to like your business and find out more about what you. Once your plan is complete there will be an element of setting up to complete before we can move onto the design phase and ongoing marketing phase. It is important to have all of your templates, profiles and directory listings set up before you move forwards.



Knowing how much you have to spend each month is vital, once you have the figure - we can work out cost of your overheads and then work out the benchmarks and targets you need to hit to achieve your financial goals. Once we have all of the research completed we will develop the marketing strategy document which not only has a copy of the action plan in it, it has the benchmarks and financial forecast in it as well.


Continuous Marketing

As you develop and launch new products or special offers we will work the launch into the campaign. We will continually think up new and innovative campaigns to help to promote your business. We will run and manage your advertising campaigns so you never miss a deadline again. We will manage your social media profiles on a daily or weekly basis for you. We are able to write regular press releases to promote your business.



We will assist with conceptual work, complete design and management of campaigns and all marketing material and marketing tools as well as research, reporting and strategy conception for your sales processes. Our aim is to ensure that your company is talking to the right target market in the right way, on time and to budget in order to increase your public profile and your bottom line.



We will contact the database by phone to find out who is the best person to talk to at that company. We will build databases specific to your target market of a minimum of 100 companies per month. Networking and functions on behalf of your company as your BDM. We will also attend face to face appointments where necessary. This is based on 100 calls per month minimums. 25 calls a week – allowing 3 mins per call.