The Task – Create a
corporate 'Driver’s Kit' to impart information to drivers of sgfleet vehicles.
The Answer – A custom
designed, craftboard ziplock envelope, containing an exciting compilation of
cruising music titled 'Tarmac Tracks', featuring emerging Australian artists.
The CD is enclosed in a striking, fully-functional, branded, soft neoprene CD
case with die-cut information cards and weatherproof stickers.
The Client’s Response
– Wow.