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What really is marketing? “Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying products to target markets to achieve organisational objectives.” – Miller & Layton The Evolution of Marketing 1. Production Stage (1900 – 1930’s) – the assumption is that making a good product will ensure business success. Example: “You can have any colour Ford you want, as long as its black” – Henry Ford (Regarding his Model T) 2. Sales Stage (1930 – 1960’s) – the emphasis is on using various promotional activities to sell whatever the organisation produces. Example: “We have a new miracle medicine potion which cures all illnesses – buy it now before we sell out!” 3. Marketing Stage (Late 1960’s – Now) – The Company focuses on the needs of its customers and carries out a broad range of marketing activities to satisfy them. Example: “We asked the customer what they wanted, and then we made it to suit them.” – Bay Swiss The next is Relationship Marketing Stage – The focus is building a marriage with your customer…. The differences between Marketing and Selling In Selling In Marketing Emphasis is on the product Emphasis is on the customers’ wants Company first makes the product Company first and then figures out how to sell it determines customers’ wants and then figures out how to make and deliver a product to satisfy those wants Management is sales volume-oriented Management is profit-orientated Planning is short-run oriented, in terms Planning is long-run orientated, of today’s products and markets in terms of new products, tomorrow’s markets and future growth Needs of sellers are stressed Wants of buyers are stressed How does a costumer decide on purchasing your product? Need Identification Evaluation of Purchase Post recognition of alternatives alternatives and related Purchase Decisions behaviour Well we hope you have enjoyed reading this month’s enews, and found it fun and informative. As always we are here to serve the needs and wants of our client’s everyday – so just pick up the phone and call us! Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/
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Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/ Golden rules on picking the best spot for your shopping centre promotion. So it’s that time to implement your shopping centre promotion as part of your marketing mix! Well before you go rushing out and ordering 20,000 scratchie cards, boxes of ha Find More
Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/ Cutting corners – is it worth it? Every week I hear from potential clients these similar stories. – Heres a few recent ones. “I’ve just spent $2,000 on a mail drop and it didn’t work!” “I’m spending $10,000 on a radio ca Find More
Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/THE SEVEN DEADLY SINS OF WEBSITES Get fit, stop smoking, eat fruit, develop a website... Did your list of New Year’s Resolutions read something like that? If it did and your well-intentioned aspirations have now well and truly fallen by the wayside Find More
Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/ What’s a blog? Is it some creature from the black lagoon? The name Blog is actually short for web log. A web log came about in 1995 by people publishing their online diaries or journals. By people adding links to their online journals and adding l Find More
Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/IT'S ALL ABOUT SERVICE! Find More
Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/ Fortune or Famine – What will it be ? If I had a dollar for every person that said “If Only….” The sad truth is that at least once a week I see a new client who has called me up in distress. NO - not because their parrot died, but because t Find More
Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/ Boost your sales - get the inside story! Networking – some of us love it and some of us hate it, but the value of networking can’t be underestimated. I know businesses both large and small spend a great deal of time every month Find More
Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/ Who said direct mail was a thing of the past? If that was the case, why do we still receive so much mail everyday – most of it personally addressed? Direct mail, used in conjunction with other marketing strategies is definitely a powerful tool. & Find More