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01-Sep-2008 What’s a blog? from Marketing Mechanics

   How do I make a blog? Firstly, you need to have your blog hosted. Just the same as you would have your website hosted. Blogs can be hosted by dedicated blog hosting services, or they can be run using blog software, such as WordPress, Movable Type, blogger or LiveJournal, or by regular web hosting services, such as myspace. Blogs in business Blogging by established politicians and political leaders, to express opinions on war and other issues, cemented Blogs' role as a news source and as tools for outreach and opinion forming. This lead to many companies adding blogs full of resourceful information. Some Blogs were an important news source during the December 2004 Tsunami such as Medecins Sans Frontieres, which used SMS text messaging to report from affected areas in Sri Lanka and Southern India. Similarly, during Hurricane Katrina in August 2005 and the aftermath a few blogs which were located in New Orleans, including the Interdictor and Gulfsails were able to maintain power and an Internet connection and disseminate information that was not covered by the main stream media.     Bands use Blogs so they can get their name out there and can even upload their own original music so the world can hear it. This is done via what is called as “rss feed”. Rss feeds are a technical term for pod casts or music broadcasts. If you are interested in setting up a blog for your business or would like additional information, please do not hesitate to contact us on 02 9565 2120. Until then, Happy Blogging!   For a full list of blogging terms click here 

 

  Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/

marketing and advertising tips from Marketing Mechanics thumbnail

marketing and advertising tips 01-Sep-2008

to view our enews library packed full of marketing and advertising advice, please go to:  http://www.marketingmechanics.com.au/marketing_mechanics_enews/index.htm Find More

Golden rules on picking the best spot for your shopping centre promotion. from Marketing Mechanics thumbnail

Golden rules on picking the best spot for your shopping centre promotion. 01-Sep-2008

   Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/  Golden rules on picking the best spot for your shopping centre promotion.   So it’s that time to implement your shopping centre promotion as part of your marketing mix! Well before you go rushing out and ordering 20,000 scratchie cards, boxes of ha Find More

marketing - what is it? from Marketing Mechanics thumbnail

marketing - what is it? 01-Sep-2008

    Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/What really is marketing?   “Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying products to target markets to achieve organisational objectives.” – Miller & Layton   Find More

Marketing and advertising - Cutting corners – is it worth it? from Marketing Mechanics thumbnail

Marketing and advertising - Cutting corners – is it worth it? 01-Sep-2008

   Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/  Cutting corners – is it worth it?  Every week I hear from potential clients these similar stories. – Heres a few recent ones.    “I’ve just spent $2,000 on a mail drop and it didn’t work!”     “I’m spending $10,000 on a radio ca Find More

THE SEVEN DEADLY SINS OF WEBSITES from Marketing Mechanics thumbnail

THE SEVEN DEADLY SINS OF WEBSITES 01-Sep-2008

   Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/THE SEVEN DEADLY SINS OF WEBSITES   Get fit, stop smoking, eat fruit, develop a website... Did your list of New Year’s Resolutions read something like that? If it did and your well-intentioned aspirations have now well and truly fallen by the wayside Find More

IT'S ALL ABOUT SERVICE! from Marketing Mechanics thumbnail

IT'S ALL ABOUT SERVICE! 01-Sep-2008

Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/IT'S ALL ABOUT SERVICE! Find More

Fortune or Famine – What will it be ? from Marketing Mechanics thumbnail

Fortune or Famine – What will it be ? 01-Sep-2008

   Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/  Fortune or Famine – What will it be ?  If I had a dollar for every person that said “If Only….”   The sad truth is that at least once a week I see a new client who has called me up in distress. NO - not because their parrot died, but because t Find More

Boost your sales  - get the inside story! from Marketing Mechanics thumbnail

Boost your sales - get the inside story! 01-Sep-2008

   Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/    Boost your sales  - get the inside story!   Networking – some of us love it and some of us hate it, but the value of networking can’t be underestimated. I know businesses both large and small spend a great deal of time every month Find More

Who said direct mail was a thing of the past? from Marketing Mechanics thumbnail

Who said direct mail was a thing of the past? 01-Sep-2008

   Written by: Diane Costa. Director, Marketing MechanicsPlease feel free to contact us on 02 9565 2120 for more information or visit us online @ www.marketingmechanics.com.au VIEW OUR BLOG! http://marketingmechanics.blogspot.com/  Who said direct mail was a thing of the past? If that was the case, why do we still receive so much mail everyday – most of it personally addressed?   Direct mail, used in conjunction with other marketing strategies is definitely a powerful tool. & Find More

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