Greater confidence in product launch

By: Launch Engineering Pty Ltd  25-Sep-2008
Keywords: Marketing Services, Business Planning, Marketing Consultants

What's the damage if your product launch fails?

Would you like to 'test' it BEFORE you launch to make sure it is going to work?

Would you like to analyze EACH & EVERY important factor to determine if you can improve your launch?

ONLY Launch Engineering offers its proprietary, 120-point product launch evaluation service for marketers and management who want to check their product launch is optimised BEFORE they invest their money.

From big blue-chip companies who simply want to optimise, to start up ventures who cannot afford to fail, this scientific process incorporates client input, consultant measures and researched values to elicit an objective, true-to-life estimate of the likelihood of sixes with a product launch... AND how to improve it!

The in-house software we use has been developed over decades, using academic studies from around the world, our own experience, and various marketing management rules extracted from research on consumer behaviour through to Porter's Five forces.

"By compound analysis of ALL the key variables, holistically, we generally get a very accurate result" says Leigh Cowan, Senior Strategy Consultant for Launch Engineering.

He says, "A failed product launch can damage careers, and even send a company out of business! By spending a few thousand dollars, hundreds of thousands, if not millions, can be saved".

According to Cowan, SME clients can often be wooed into new business opportunities that appear every attractive, and the flaws are only revealed when put under the diligent process.

"But, you'd be surprised how effective this evaluation can be for even the most well-resourced multinationals" claims Cowan.

Launch Engineering a planning to license their system overseas early in 2009, and are in development of a scaled down, but fully automated, online service within the next two years.

Interested parties should contact Launch Engineering in Sydney during business hours, or by email to launch@launchengineering.com.

Keywords: Business Planning, Business Strategy, launch a product, Marketing Consultants, Marketing Planning, Marketing Plans, Marketing Services, New Product Development, New products launch, New to market specialists, Product Launch, Product Management, solve business problems, Strategic Marketing Planning Help,

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