About Launch Engineering
Marketing consultants specialising in new product launch and marketing planning
* Providing a return on marketing investment
* Improving marketing efficiency
* Delivering measurable results
* Building sustainable competitive advantage
Experienced senior business executives with 30 years plus experience, that also lecture teach at University... THIS MEANS TRUE EXPERTS - not fast talkers!
Make your business grow... make profit, more sales, more customers.
Make sure your next product launch succeeds! Use PROVEN techniques that ensure successful product launches.
Marketing planning, market research, accurate sales forecasting and maximise the effect of advertising. Experts at brand strategy and marketing fast moving consumer goods (FMCG) and pharmaceuticals.
SQUEEZE value from every cent you spend on sales, promotions, advertising, PR, and direct marketing!
* Market Segmentation – find GOOD customers
* Customer Insight and Profiling by Data Mining – USE the information you already have
* Advertising promotions sophistication refinement – Spend more wisely
* Marketing Planning – Enjoy the confidence of ACCURATE forecasting
* Competition Analysis Assessment – Know what they are planning and capitalise on it!
Latest News
Its not the cost that counts but how much you MAKE from the investment.
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Launch Engineering has increased the pay-back from using marketing consults with its 120-point product launch evaluation service for marketers and management who want to check their product launch is optimised BEFORE they go to market.Large international organisations who simply want to optimise, and SME's who cannot afford to fail, have an objective, scientific process which draws upon client input, consultant checks and measures, and academically researched values, to elicit a reliable, true-t
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Originally written 24 years ago - this factual appraisal was drafted for the benefit of FMCG product managers wanting to secure long-term and rapid brand loyalty from prime target audience prospects who had not been swayed by advertising and/or trade promotions.It inspired Proctor Gamble, Carnation,. Lever Bros, and Colgate in the USA to invite us as product sampling experts to their head offices for consultation and the pertinence to marketing planning and new product launch is still valid tod
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