Original and Mineral

Latest news from Etain Skin Hair Body

13-Apr-2009

 When it comes to using O&M's colour the 'only thing you have to fear is fear itself'. Received wisdom often says that you can't acheive the same results without ammonia. 

MYTH 1: You can't get the same results as mainstream colour Yes you can. The results are as good, if not better than mainstream colour, but ammonia free is different - it's smarter. O&M is a full professional colour range, specially formulated to deliver lasting salon quality results.

MYTH 2: There aren't as many tones Would 82 shades of permanent colour and 44 semi-permanent or 'Watercolours' suffice?  

MYTH 3: I won't be able to get grey coverage Not True. O&M gives 100% grey coverage, our resistant grey series is designed to cover white hair.

MYTH 4: Bright fashion tones aren't possible without ammonia You'll need to add base to calm down our fashion tones, they are as bright as you like!  

MYTH 5: It isn't really permanent O&M's permanent colour lasts like it's name suggests, it will grow out like any other permanent colour.