60% Sales Increase Following Effective Sales Presentation

By: Effective Communication Consulting  06-Jun-2007
Keywords: Conference, Training, Training and Courses

60% Sales Increase Following Effective Sales Presentation

Having engaged John Rayner of EFFECTIVE COMMUNICATION CONSULTING (ECC) to support the construction and delivery of ‘24’ critical presentations to approximately 1,500 Woolworths Ltd. Managers, the results speak for themselves. ‘23’ of ‘24’ presentations ‘hit the mark’ by achieving all pre-planned outcomes. Based on the calculation of commitments gained during all presentations, I believe these results will lead to a 60% increase in sales of our presented product through Woolworths Ltd. ECC’sapproach was highly flexible - tailoring the message to the audience very quickly. The message was developed and delivered to be highly convincing, yet not overbearing on the audience. Personally, I learned a great deal about how to tailor a message and present in a highly convincing, yet non-confrontational style. More importantly, my confidence to speak in public has grown by applying the simple tools that ECC offer. The real benefit of ECC’s approach is FLEXIBILITY. John Rayner was able to instantly recognise areas during the construction and delivery of this presentation that required immediate change and therefore, reacted quickly. ECC’s approach is highly audience and commercial outcome cantered vs. a traditional company approach which can be far more rigid and focused on ensuring OUR companies message gets across, rather than a message which actually leads to a "yes", then commitment from the client or customer. A very successful event! I believe Vodafone gained these standout results because of ECC’s input. Korry Hoogesteger National Sales Manager - International Telecoms Company If you’d like to discuss gaining similar results throughout your business, you’re welcome to contact: EFFECTIVE COMMUNICATION CONSULTING p. + 612 8230 3323e. info@e-c-c.com.au f. + 612 9419 3117 w: www.e-c-c.com.au

Keywords: Conference, Facilitation, Presentation Skills, Public Speaking, sales presentations, Tender, Training, Training and Courses

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